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Website Audit & Growth Proposal · October 2026

From Glitches
to Growth.

A redesign & conversion overhaul for The Filthy Wash Company — built to win more first-time residential signups and recurring commercial accounts across North Houston.

Prepared by
Ted Nguyen
Web Developer & Digital Growth Partner
Prepared for
Roshawnda Ward
Owner, The Filthy Wash Company
Consistent care. Every time.Site reviewed: thefilthywashcompany.com · Residential & Commercial Laundry
01 · The Opportunity
You've already built a brand people love.
Strong brand, 5-star reviews, clear pricing and a high-value service footprint. The website just isn't converting that demand yet.
Standard Wash & Fold
$2.15/lb
Same-Day Service
$2.75/lb
Wash & Dry
$1.95/lb
Order Minimum
$35
★★★★★
Great 5-star reviews and a clear, recognizable brand — trust signals that take years to build.
15
North Houston service areas
The WoodlandsSpringCypressTomballKingwoodHumbleKleinConroeNew CaneyPorter+ more
The catch
Glitches and funnel friction left behind by the template agency (LaundroBoost) are costing first-time residential signups and commercial accounts right now.
The Filthy Wash Company · Website Growth Proposal by Ted Nguyen02
02 · Audit at a Glance
Four leaks in the funnel — each one fixable.
We walked the site the way a new customer and a new business client would. Here is where they get stuck.
01
Glitched VIP popup

Appears 3 seconds after load with a duplicated photo, a crushed form and no visible submit button.

Every visitor
02
Booking sends new customers to a login wall

Both hero buttons open the Returning Customer Login. No zip code checker.

New signups
03
Blank pages, 404s & copy-paste errors

Empty Gift Card page, 15+ dead links, BBQ-restaurant links and leftover Ohio code.

Trust & SEO
04
Missed commercial B2B leads

/request-a-bid/ has no quote form — businesses are pushed to a generic contact box.

Highest margin
The Filthy Wash Company · Website Growth Proposal by Ted Nguyen03
Issue #1 · Visual Proof
Fires 3 seconds after load
The VIP popup is glitched — and it greets every visitor.
Screenshot of the glitched HubSpot VIP popup on thefilthywashcompany.com
1
2
3
4
5
1
Photo used as the popup's left bannerThe 2-column HubSpot popup shows the shopping-cart photo on the left…
2
…then the same photo againThe embedded HubSpot form is also 2-column, with the same image set as its own banner.
3
Form crushed into a 158px stripName, email and phone fields squeezed into a sliver.
4
Conflicting offerPopup says “10% OFF”; the site promotes “$10 OFF first order” with code TFWC10.
5
Submit button cut offVisitors who fill it out can't actually join.
In plain terms: two settings that each work alone were stacked together, so the first thing a new customer sees is a broken form.
Source: client screenshot of thefilthywashcompany.com04
Issue #2 · Booking Funnel Friction
Ready-to-book new customers hit a login wall.
The hero has two identical buttons side-by-side — and both send first-time visitors to the Returning Customer Login on Curbside Laundries.
Homepage hero
SCHEDULE PICKUPBOOK PICKUP
Two buttons, same job
→
What happens now
Returning Customer Login
/Account/Login
A brand-new visitor has no account — so the page feels like a dead end.
⇢
What should happen
New Customer Sign-Up
/Account/SignUp
One clear button straight into first-order signup with TFWC10 applied.
!
"Check If We Serve Your Area" has no zip code box. Customers have to read walls of text to find their city — instead of typing a zip and booking in 30 seconds.
The Filthy Wash Company · Website Growth Proposal by Ted Nguyen05
Issue #3 · Broken Pages & Cloned Agency Bloat
A cloned Cincinnati template — left broken and live.
ROOT CAUSE
LaundroBoost Marketing (Cincinnati, OH) cloned a Queen City / Cincinnati laundromat template — its (513) numbers still sit in 4 hidden popups — and hosts it on a shared WordPress + Elementor + HubSpot stack where every update waits on an agency ticket, while 15+ broken 404 links and a blank Gift Card page stay live.
15+
Broken links (404s)
1
Blank page in the main nav
4
Hidden Cincinnati popups
5
Redundant font families
Blank Gift Card page

Linked in the main navigation and footer — but completely empty. Customers ready to buy a gift card leave with nothing: missed revenue.

“Full Residential W ash and Fold”
/laundry-pick-up-and-delivery/ → 404

Every city page links this typo'd phrase to a dead URL. The residential page also sends Kingwood, Klein, New Caney and Conroe to 404s.

Copy-paste leftovers
burnsoriginalbbq44.com

Porter/New Caney and Humble pages link local landmarks to a BBQ restaurant and Willowbrook Mall. Leftover Ohio popup code loads on every page.

The Filthy Wash Company · Website Growth Proposal by Ted Nguyen06
Issue #4 · Missed Commercial B2B Leads
Your highest-margin customers have no way to ask for a quote.
Recurring commercial demand
Hotels
Gyms
Salons
Medical
Airbnbs & STRs
Senior living

Commercial laundry is weekly, predictable, high-volume work — the most valuable recurring revenue stream in the business.

Today
/request-a-bid/ has no quote form

It just tells businesses to click through to a generic contact box — no volume, schedule or business type captured.

With the redesign
A qualified bid request in one step

Business type, linen/towel volume and pickup schedule arrive together — so you can price and follow up quickly.

The Filthy Wash Company · Website Growth Proposal by Ted Nguyen07
03 · Our Solution & All-Inclusive Partnership
Four core fixes — plus a partner who keeps you growing.
01

First-order funnel & one $10 offer

Mobile-first “$10 OFF Your First Pickup (TFWC10)” modal replaces the glitched popup. Every “Schedule Pickup” goes to New Customer Sign-Up, with a zip code checker.

02

Pricing calculator & complete pages

Weekly cost estimator (“Family of 4 ~ 35 lbs = $75/wk”), a real Gift Card purchase flow and a Subscription / Recurring plan page.

03

B2B commercial quote funnel

Bid calculator & intake form on /request-a-bid/ capturing business type, linen/towel volume and pickup schedule.

04

Speed & quality polish

Fix every 404 across all 15 city pages, remove the Cincinnati popup bloat and 5 redundant font families, clean up typos and ASCII dividers.

ONGOING PARTNERSHIP BENEFITS
SEOAEOGEO

Found first — on Google, voice & AI

Built from the ground up for Google Local SEO (Search Engine Optimization), AEO (Answer Engine Optimization for voice & AI answers) and GEO (Generative Engine Optimization) — so ChatGPT, Google AI Overviews and Perplexity recommend The Filthy Wash Company first across all 15 North Houston communities.

UNLIMITED UPDATESMANAGED HOSTING

Fast, timely changes — direct from Ted

Need a promo changed, pricing adjusted or a page updated? It's handled quickly and reliably by Ted Nguyen directly — no fighting WordPress plugins, no waiting on an out-of-state agency.

The Filthy Wash Company · Website Growth Proposal by Ted Nguyen08
04 · What Customers Will See
From “how do I start?” to booked in 30 seconds.
NEW CUSTOMERS
$10 OFF
your first pickup
Email address
Mobile number
TFWC10
CLAIM $10 & SCHEDULE →
Mobile-first capture modal
Do we serve you?
77381
Check
✓ Yes! The Woodlands
Free pickup & delivery is available at your address.
START MY FIRST PICKUP →
Goes straight to /Account/SignUp
Interactive zip code checker
Weekly laundry estimator
Household
1–23Family of 45+
Estimated weight · ~35 lbs
35 lbs × $2.15/lb
$75/wk
MAKE IT WEEKLY →
Instant pricing calculator
Illustrative concepts · final design to match brand09
05 · Meet Your Developer & Next Steps
A direct partner — and a clear 3-phase roadmap.
Phase 1 · Stop the leaks

Replace the glitched popup with the $10 / TFWC10 modal · route every booking button to New Customer Sign-Up · fix all 404s, typos & off-brand links

Phase 2 · Convert

North Houston zip code checker · weekly pricing calculator · Gift Card purchase flow & Subscription plan page

Phase 3 · Grow B2B & visibility

Commercial bid funnel on /request-a-bid/ · remove Cincinnati code & extra fonts · SEO + AEO + GEO across all 15 city pages

WHY WORK WITH TED NGUYEN
TN
Ted Nguyen
Web Developer & Digital Growth Partner
Houston-based developer & business operatorClean, fast, conversion-focused websites that actually drive revenue.
Direct 1-on-1 partnershipNo bloated agency layers, no leftover Cincinnati templates — timely, unlimited updates to your existing pages whenever you need them.
Full-stack capabilityCustom booking & zip-code funnels, Curbside Laundries & Shopify integration, B2B lead capture and next-gen SEO + AEO + GEO.
Roshawnda, let's turn your 5-star reputation into more booked pickups.
Next step: a quick walkthrough of this audit, then Phase 1 quick wins. Consistent care. Every time. — online, too.
The Filthy Wash Company · Website Growth Proposal by Ted Nguyen10