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Website Audit & Growth Proposal · October 2026

From Glitches
to Growth.

A redesign & conversion overhaul for The Filthy Wash Company — built to win more first-time residential signups and recurring commercial accounts across North Houston.

Prepared by
Ted Nguyen
Web Developer & Digital Growth Partner
Prepared for
Roshawnda Ward
Owner, The Filthy Wash Company
Consistent care. Every time.Site reviewed: thefilthywashcompany.com · Residential & Commercial Laundry
01 · The Opportunity
You've already built a brand people love.
Strong brand, 5-star reviews, clear pricing and a high-value service footprint. The website just isn't converting that demand yet.
Standard Wash & Fold
$2.15/lb
Same-Day Service
$2.75/lb
Wash & Dry
$1.95/lb
Order Minimum
$35
★★★★★
Great 5-star reviews and a clear, recognizable brand — trust signals that take years to build.
15
North Houston service areas
The WoodlandsSpringCypressTomballKingwoodHumbleKleinConroeNew CaneyPorter+ more
The catch
Glitches and funnel friction left behind by the template agency (LaundroBoost) are costing first-time residential signups and commercial accounts right now.
The Filthy Wash Company · Website Growth Proposal by Ted Nguyen02
02 · Audit at a Glance
Four leaks in the funnel — each one fixable.
We walked the site the way a new customer and a new business client would. Here is where they get stuck.
01
Glitched VIP popup

Appears 3 seconds after load with a duplicated photo, a crushed form and no visible submit button.

Every visitor
02
Booking sends new customers to a login wall

Both hero buttons open the Returning Customer Login. No zip code checker.

New signups
03
Blank pages, 404s & copy-paste errors

Empty Gift Card page, 15+ dead links, BBQ-restaurant links and leftover Ohio code.

Trust & SEO
04
Missed commercial B2B leads

/request-a-bid/ has no quote form — businesses are pushed to a generic contact box.

Highest margin
The Filthy Wash Company · Website Growth Proposal by Ted Nguyen03
Issue #1 · Visual Proof
Fires 3 seconds after load
The VIP popup is glitched — and it greets every visitor.
Screenshot of the glitched HubSpot VIP popup on thefilthywashcompany.com
1
2
3
4
5
1
Photo used as the popup's left bannerThe 2-column HubSpot popup shows the shopping-cart photo on the left…
2
…then the same photo againThe embedded HubSpot form is also 2-column, with the same image set as its own banner.
3
Form crushed into a 158px stripName, email and phone fields squeezed into a sliver.
4
Conflicting offerPopup says “10% OFF”; the site promotes “$10 OFF first order” with code TFWC10.
5
Submit button cut offVisitors who fill it out can't actually join.
In plain terms: two settings that each work alone were stacked together, so the first thing a new customer sees is a broken form.
Source: client screenshot of thefilthywashcompany.com04
Issue #2 · Booking Funnel Friction
Ready-to-book new customers hit a login wall.
The hero has two identical buttons side-by-side — and both send first-time visitors to the Returning Customer Login on Curbside Laundries.
Homepage hero
SCHEDULE PICKUPBOOK PICKUP
Two buttons, same job
→
What happens now
Returning Customer Login
/Account/Login
A brand-new visitor has no account — so the page feels like a dead end.
⇢
What should happen
New Customer Sign-Up
/Account/SignUp
One clear button straight into first-order signup with TFWC10 applied.
!
"Check If We Serve Your Area" has no zip code box. Customers have to read walls of text to find their city — instead of typing a zip and booking in 30 seconds.
The Filthy Wash Company · Website Growth Proposal by Ted Nguyen05
Issue #3 · Broken Pages & Cloned Agency Bloat
A cloned Cincinnati template — left broken and live.
ROOT CAUSE
LaundroBoost Marketing (Cincinnati, OH) cloned a Queen City / Cincinnati laundromat template — its (513) numbers still sit in 4 hidden popups — and hosts it on a shared WordPress + Elementor + HubSpot stack where every update waits on an agency ticket, while 15+ broken 404 links and a blank Gift Card page stay live.
15+
Broken links (404s)
1
Blank page in the main nav
4
Hidden Cincinnati popups
5
Redundant font families
Blank Gift Card page

Linked in the main navigation and footer — but completely empty. Customers ready to buy a gift card leave with nothing: missed revenue.

“Full Residential W ash and Fold”
/laundry-pick-up-and-delivery/ → 404

Every city page links this typo'd phrase to a dead URL. The residential page also sends Kingwood, Klein, New Caney and Conroe to 404s.

Copy-paste leftovers
burnsoriginalbbq44.com

Porter/New Caney and Humble pages link local landmarks to a BBQ restaurant and Willowbrook Mall. Leftover Ohio popup code loads on every page.

The Filthy Wash Company · Website Growth Proposal by Ted Nguyen06
Issue #4 · Missed Commercial B2B Leads
Your highest-margin customers have no way to ask for a quote.
Recurring commercial demand
Hotels
Gyms
Salons
Medical
Airbnbs & STRs
Senior living

Commercial laundry is weekly, predictable, high-volume work — the most valuable recurring revenue stream in the business.

Today
/request-a-bid/ has no quote form

It just tells businesses to click through to a generic contact box — no volume, schedule or business type captured.

With the redesign
A qualified bid request in one step

Business type, linen/towel volume and pickup schedule arrive together — so you can price and follow up quickly.

The Filthy Wash Company · Website Growth Proposal by Ted Nguyen07
03 · Our Solution & All-Inclusive Partnership
Four core fixes — plus a partner who keeps you growing.
01

First-order funnel & one $10 offer

Mobile-first “$10 OFF Your First Pickup (TFWC10)” modal replaces the glitched popup. Every “Schedule Pickup” goes to New Customer Sign-Up, with a zip code checker.

02

Pricing calculator & complete pages

Weekly cost estimator (“Family of 4 ~ 35 lbs = $75/wk”), a real Gift Card purchase flow and a Subscription / Recurring plan page.

03

B2B commercial quote funnel

Bid calculator & intake form on /request-a-bid/ capturing business type, linen/towel volume and pickup schedule.

04

Speed & quality polish

Fix every 404 across all 15 city pages, remove the Cincinnati popup bloat and 5 redundant font families, clean up typos and ASCII dividers.

ONGOING PARTNERSHIP BENEFITS
SEOAEOGEO

Found first — on Google, voice & AI

Built from the ground up for Google Local SEO (Search Engine Optimization), AEO (Answer Engine Optimization for voice & AI answers) and GEO (Generative Engine Optimization) — so ChatGPT, Google AI Overviews and Perplexity recommend The Filthy Wash Company first across all 15 North Houston communities.

UNLIMITED UPDATESMANAGED HOSTING

Fast, timely changes — direct from Ted

Need a promo changed, pricing adjusted or a page updated? It's handled quickly and reliably by Ted Nguyen directly — no fighting WordPress plugins, no waiting on an out-of-state agency.

The Filthy Wash Company · Website Growth Proposal by Ted Nguyen08
04 · What Customers Will See
From “how do I start?” to booked in 30 seconds.
NEW CUSTOMERS
$10 OFF
your first pickup
Email address
Mobile number
TFWC10
CLAIM $10 & SCHEDULE →
Mobile-first capture modal
Do we serve you?
77381
Check
✓ Yes! The Woodlands
Free pickup & delivery is available at your address.
START MY FIRST PICKUP →
Goes straight to /Account/SignUp
Interactive zip code checker
Weekly laundry estimator
Household
1–23Family of 45+
Estimated weight · ~35 lbs
35 lbs × $2.15/lb
$75/wk
MAKE IT WEEKLY →
Instant pricing calculator
Illustrative concepts · final design to match brand09
Add-on · Your Phone Line
Your phone line, upgraded.
Keep your current number (832) 229-3052. It's a Google Voice number, so you can forward calls today for free, and record calls when you need to.
Free · works today
1 · Call forwarding with your Google Voice number
  • Ring your cell or any phone. Calls to your business number go to the phones you choose.
  • Quiet hours. Turn on Do Not Disturb when you're off, and calls go to voicemail.
  • Voicemail to email. Google types out each voicemail and emails it to you.
📞 Google call forwarding: ON
Your new admin CRM has an on/off switch for this, with hours and days. Right now it saves your choice and logs who changed it. You then flip the real setting in the Google Voice app, which takes a few seconds.
Record calls
2 · Recording: free vs. paid Google Voice
Free Google Voice (what you have)
Records incoming calls only, and you start it by hand. Press 4 during the call and everyone hears a "this call is being recorded" message. You can't record calls you make.
Paid Google Voice (Starter · Standard · Premier)
You can record incoming and outgoing calls with a Record button.
Voice Premier (for Google Workspace)
Records every incoming and outgoing call automatically, and adds transcripts and AI notes. Google says automatic recording comes only with Premier. Standard records only when you press Record.
Compliance
Texas is one-party consent (you can record a call you're on). Some states need everyone's consent, so keep the recording message on for out-of-state callers.
The Filthy Wash Company · Website Growth Proposal by Ted Nguyen10
Add-on · Phone Line Costs
What each option costs, line by line.
Google Voice planVoice+ Workspace†Total / month
annual · flexible		Call recording
Free Google VoiceYour current line$0Not needed$0Incoming only, by hand (press 4)
Voice Starterfor Workspace · up to 10 users$10$7 · $8.40$17 · $18.40Incoming & outgoing, press Record
Voice Standardfor Workspace · + auto attendant, ring groups$20$7 · $8.40$27 · $28.40Incoming & outgoing, press Record
Voice Premierfor Workspace · needed for auto-record$30$7 · $8.40$37 · $38.40Automatic, incoming & outgoing
Prices are per user, per month, in USD, before tax. Voice prices are monthly. Totals use the cheapest Workspace plan, Business Starter. Lower-cost option: Google also sells Voice Starter ($10/mo) and Voice Standard ($20/mo) to a single user with a personal Gmail account, with no Workspace needed. These include press-to-record but not automatic recording.
† Google Workspace, which paid Voice plans require
PlanAnnualFlexible
Business Starter$7$8.40
Business Standard$14$16.80
Business Plus$22$26.40
Per user/month. "Annual" means a 1-year commitment; "flexible" is month to month. Google shows 50% off the first 3 months for new customers. Workspace is billed separately from Voice.
OPTIONAL UPGRADE
A Twilio number connected to your CRM
With a Twilio number, the CRM switch controls forwarding itself, and each recording is saved on that client's record in your CRM.
Local number$1.15/mo
Incoming · outgoing calls$0.0085 · $0.014/min
Recording · storage$0.0025/min · $0.0005/min/mo
Prices from Google as of Nov 2026: workspace.google.com/products/voice · workspace.google.com/pricing · support.google.com/a/answer/11942241 (Premier-only automatic recording) · support.google.com/voice/answer/16515632 (standalone plans). Twilio: twilio.com/en-us/voice/pricing/us ("pricing current as of August 2026"). Prices may change.
The Filthy Wash Company · Website Growth Proposal by Ted Nguyen11
05 · Meet Your Developer & Next Steps
A direct partner — and a clear 3-phase roadmap.
Phase 1 · Stop the leaks

Replace the glitched popup with the $10 / TFWC10 modal · route every booking button to New Customer Sign-Up · fix all 404s, typos & off-brand links

Phase 2 · Convert

North Houston zip code checker · weekly pricing calculator · Gift Card purchase flow & Subscription plan page

Phase 3 · Grow B2B & visibility

Commercial bid funnel on /request-a-bid/ · remove Cincinnati code & extra fonts · SEO + AEO + GEO across all 15 city pages

WHY WORK WITH TED NGUYEN
TN
Ted Nguyen
Web Developer & Digital Growth Partner
Houston-based developer & business operatorClean, fast, conversion-focused websites that actually drive revenue.
Direct 1-on-1 partnershipNo bloated agency layers, no leftover Cincinnati templates — timely, unlimited updates to your existing pages whenever you need them.
Full-stack capabilityCustom booking & zip-code funnels, Curbside Laundries & Shopify integration, B2B lead capture and next-gen SEO + AEO + GEO.
Roshawnda, let's turn your 5-star reputation into more booked pickups.
Next step: a quick walkthrough of this audit, then Phase 1 quick wins. Consistent care. Every time. — online, too.
The Filthy Wash Company · Website Growth Proposal by Ted Nguyen12